PRIVACY NOTICE
How Super-K collects, uses and protects personal information.
Last updated: 18 August 2026
01 — Who we are
Super-K is operated by Profi Research & Consultancy (PRC), a sole prorietorship registered in the Netherlands under KVK number 61177911.
Profi Research & Consultancy (PRC) is the data controller responsible for the personal data described in this Privacy Notice.
Privacy enquiries: privacy@super-k.eu
02 — Information we collect
The information we collect depends on how you interact with Super-K.
When you contact us
When you use our contact form, email us or otherwise contact Super-K, we may collect:
- your name;
- email address;
- company or organisation, where provided;
- the content of your message; and
- other information you choose to provide.
When you request a report or other content
When you request a Super-K report, research publication or other gated content, we may collect:
- first and last name;
- business email address;
- company or organisation;
- job title, where requested;
- the content you requested; and
- your communication preferences.
When you use our website
We may collect limited technical information about your interaction with our website, including:
- IP address;
- browser and device information;
- pages visited;
- referring website;
- date and time of visits; and
- cookie or analytics information, where applicable.
We aim to collect only the information reasonably necessary for the relevant purpose.
03 — How we use your information
We may use your personal data to:
- respond to enquiries and requests;
- send reports or other content you have requested;
- communicate with existing and prospective clients and other professional contacts;
- provide and manage our services;
- operate, maintain and secure our website;
- understand and improve how our website and services are used;
- send Super-K Intelligence, research, news or other communications where we have an appropriate legal basis to do so; and
- comply with applicable legal and regulatory obligations.
04 — Report downloads
Super-K publishes research, intelligence reports and other professional content.
When you request a report, we use the information provided in the request form to process your request and send a download link to the email address you provide.
The email containing your report is a service communication relating to your request.
Requesting or downloading a report does not automatically subscribe you to future Super-K marketing communications.
Where we offer the option to receive future Super-K Intelligence, reports or other communications, that choice will be presented separately.
05 — Legal bases for processing
Depending on the circumstances and applicable law, we may rely on one or more of the following legal bases.
Your request or contractual relationship
We may process information where necessary to respond to a request you have made, take steps before entering into a business relationship or provide services under an existing agreement.
This includes processing information necessary to deliver a report you have requested.
Legitimate interests
We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.
These interests may include responding to business enquiries, managing professional relationships, operating and securing our website and developing our business and services.
Consent
Where consent is required, for example for certain marketing communications or non-essential cookies, we will ask for your consent.
You can withdraw consent at any time.
Legal obligations
We may process personal information where necessary to comply with applicable legal or regulatory requirements.
06 — Marketing communications
Where required by applicable law, we will ask for your consent before sending marketing communications.
Marketing preferences are separate from requesting a report or contacting Super-K.
You can unsubscribe from our marketing communications at any time using the unsubscribe link in the relevant email or by contacting:
We may retain limited information about an unsubscribe request to ensure that your preference continues to be respected.
07 — Cookies and analytics
Our website may use cookies and similar technologies.
Some technologies are necessary for the website to function correctly. Others may help us understand website usage or improve our services.
Where applicable law requires consent for analytics, advertising or other non-essential technologies, these technologies will only be used after the appropriate consent has been provided.
Where available, you can manage your choices through the cookie controls available on our website, where applicable.
08 — Service providers and data sharing
Our website may use cookies and similar technologies.
Some technologies are necessary for the website to function correctly. Others may help us understand website usage or improve our services.
Where applicable law requires consent for analytics, advertising or other non-essential technologies, these technologies will only be used after the appropriate consent has been provided.
Where available, you can manage your choices through the cookie controls available on our website, where applicable.
09 — International data transfers
Super-K operates internationally, and some of our technology or service providers may process personal information outside the European Economic Area.
Where GDPR applies and personal data is transferred outside the EEA, we use appropriate safeguards as required by applicable data-protection law.
Depending on the circumstances, these may include an adequacy decision by the European Commission, Standard Contractual Clauses or another recognised transfer mechanism.
10 — How long we keep your information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, regulatory and legitimate business requirements.
The appropriate retention period depends on the nature of the information and why it was collected.
For example:
- report-request information may be retained while relevant to the request and any resulting business relationship;
- business enquiries and correspondence may be retained while relevant to an existing or prospective business relationship;
- marketing information may be retained while you remain subscribed;
- limited unsubscribe information may be retained so that we can continue to respect your preference; and
- information subject to legal, tax or accounting requirements may be retained for the period required by law.
When information is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.
11 — Your privacy rights
Depending on where you are located and the data-protection laws that apply to you, you may have rights concerning your personal information.
These may include the right to:
- request access to your personal information;
- request correction of inaccurate or incomplete information;
- request deletion of your personal information;
- request restriction of processing;
- object to certain processing;
- receive certain personal information in a portable format; and
- withdraw consent where processing is based on consent.
These rights may be subject to conditions or exceptions under applicable law.
To make a privacy request, contact:
We may need to verify your identity before completing certain requests.
12 — Complaints
If you have concerns about how we process your personal information, we encourage you to contact us first at privacy@super-k.eu so that we can address your concerns.
Where applicable, you also have the right to lodge a complaint with a competent data-protection supervisory authority.
As Profi Research & Consultancy (PRC) is established in the Netherlands, its Dutch supervisory authority is the Autoriteit Persoonsgegevens.
13 — Data security
We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.
However, no website, electronic communication or information-storage system can be guaranteed to be completely secure.
14 — Third-party websites
Our website may contain links to websites or services operated by third parties.
Those websites have their own privacy practices and policies. Super-K is not responsible for how third-party websites process personal information.
We recommend reviewing their privacy information when visiting an external website.
15 — Children's privacy
Super-K provides business-to-business services, research and intelligence and is intended for a professional audience.
Our services, contact forms and report-download forms are not directed at children, and we do not knowingly seek to collect personal information from children through them.
16 — Changes to this Privacy Notice
We may update this Privacy Notice to reflect changes to our website, services, technology, business practices or legal obligations.
The latest version will be published on this page. The date shown at the top indicates when the Privacy Notice was last updated.
17 — Contact
For questions about this Privacy Notice or how Super-K handles personal information, contact:
Super-K
Operated by Profi Research & Consultancy (PRC)
KVK: 61177911
The Netherlands
Privacy enquiries: privacy@super-k.eu