ABOUT SUPER-K
BETTER CREATIVE STARTS WITH CLARITY.
We help teams understand how creative is actually interpreted. So, they can make stronger decisions before launch.
All our own
Proprietary data, models, and technology built specifically for understanding creative communication.
20+ years of research
Two decades of experience in audience understanding, marketing research, and communication effectiveness.
Human interpretation at the core
Built to reveal what audiences actually take away beyond opinions, assumptions, and internal bias.
THE TEAM
Elena Smirnova-Duin
CEO & Product Director
Expert in marketing and audience research with a focus on helping teams make clearer creative decisions.
Kevin Duin
Technology Director
Leads the systems, infrastructure, and platform architecture behind Super-K’s creative intelligence technology.
Artem Duplinskiy
Chief Data Scientist
Specializes in machine learning, audience modeling, and large-scale communication analysis.
TRUSTED BY MARKETING AND CREATIVE TEAMS AT
